Imagine that you’re in charge of customer service at a technology firm. Fortunately, your company enjoys a high customer satisfaction rating. Until one day, it plummets.
It turns out you’ve had a surge of complaints about a new software update. This is the first you’ve heard of any such update. So, you investigate and discover that different departments just aren’t talking to each other.
The IT department failed to notify you and the marketing department about it, so customers weren’t informed or warned. Worse, they failed to ask for feedback about what the update should include, and now customers can’t access some of the features that they most enjoyed.
You’re initial instinct might be to put the blame on your IT department. But, the problem isn’t really the update. The problem is a lack of collaboration.
When you collaborate, you work together with people from different teams who have different skills and perspectives, in order to accomplish goals that benefit the wider organization. So, in this article, we’ll discuss how collaboration can benefit you and explore a five-step approach that can help you to use it successfully.