Harib Shaqsy

What is Business Ethnography? – Redefine Your Customer Relationships

[ad_1] Redefine Your Customer Relationships © GettyImagesPeopleImagesBusiness ethnography can help you to boost your customers' engagement with your product or service. Think about the product or service that your company offers. You know how you want people to use it, and you've carried out surveys and run focus groups, so you know how people say that they use it. Your data tells you how many people use it, and even who they are. But perhaps you've acted on all of this information, and sales are still falling. Or maybe you've launched a new product based on your customer feedback, and it hasn't been as successful as you'd hoped. One possible reason for this is that what people say they do...

Read More

Working in a Highly Political Organization – Thriving in a Toxic Workplace

[ad_1] Thriving in a Toxic Workplace © iStockphotoAOosthuizenDo you need to watch your back at work? Politics is almost as exciting as war. In war you can only be killed once, but in politics many times.– Winston Churchill. Everyone has an agenda in the workplace. Whether people are aiming for a promotion, attempting to win a big project, trying to impress their boss, or looking to move departments, their actions often have an underlying purpose. These different motivations can lead to healthy, professional networking and communication, but they may also cause power struggles, competition and alliance-making that upset everyone within a team. In this article, we'll discuss how you can identify this type of "office politics," and we'll explore ways to...

Read More

Avoiding Cross Cultural Faux Pas: Clothes – Dressing to Impress, not Offend, While Abroad

[ad_1] Dressing to Impress, Not Offend, While Abroad © iStockphotomcswinBe sure to pack an aloha shirt if you are visiting Hawaii for work! Every culture has norms when it comes to what people should wear at work. Recognizing them can mean the difference between success and failure, both personally and professionally.  As the saying goes, we shouldn't judge a book by its cover – but we often do when it comes to clothing. In fact, many people will develop a strong first impression about your professionalism, business acumen, and even your intelligence, based on what you wear. In this article, we'll discuss why it is so important to be aware of these cultural expectations, and consider some of the main clothing...

Read More

How to Write a Design Brief – Getting Your Design Project Off to a Great Start

[ad_1] © GettyImagesfrentushaA clear vision will help your designer to create something special. "Design is thinking made visual." – Saul Bass, graphic designer and filmmaker When you work with an experienced graphic designer, you have an opportunity to carve out the brand identity that you've always wanted, create a user experience that will get people excited about your company, and communicate to your customers exactly what makes your brand special. But, if the project's objectives aren't clear, you could end up with a piece of work that is disappointing, drab and off target. You may find yourself tied up in seemingly endless – and frustrating – cycles of iteration, while your vision for the project slips further and further away....

Read More

Creating a Social Media Strategy – Building an Online Presence

[ad_1] Building a Strong Online Presence © iStockphotoKateLeighTry to avoid just chasing followers. Unless you've been hiding under a rock for the last few years, you'll have noticed that social media is now one of the most immediate and powerful ways you can connect with your customers.  Once the preserve of Internet "geeks" and students, pretty much everyone now is using social media. According to NextAdvisor and Pew Research, 43 percent of Americans over the age of 65 are regular users of social media, which means that even your grandmother may be at it.  So, whoever your customers are – be they retirees, baby boomers, Gen X or Gen Y, there's a good chance that you can reach them through social media....

Read More

How to set up and run a Remote Interview – Recruiting Remote Candidates Effectively

[ad_1] Recruiting Remote Candidates Effectively © iStockphotoLawrenceSawyerHiring managers can interview candidates wherever they are. The way we recruit new team members has transformed over the past 20 years. Where once they would have posted jobs in a local newspaper or trade magazine, or relied heavily on recruitment agencies, many organizations now use the Internet to find candidates, particularly for virtual teams. Technology has also opened up a whole new way for businesses to assess and interview people during the recruitment process, using video technology and Web conferencing software, particularly when recruiting for virtual teams. But while interviewing someone remotely might be convenient, it can make communicating with him or her challenging. For example, you may not pick up on the same subtle visual cues that...

Read More

Personal Ansoff Matrix – Gauging Risk in Your Career Decisions

[ad_1] Gauging Risk in Your Career Decisions © iStockphotovikauBefore you take the plunge, take a moment to evaluate the risks. Do you have a burning ambition to try something different? It's not unusual, these days, to have more than one career. In fact, according to the U.S. Department of Labor, the average American has at least 11 jobs between the ages of 18 and 46. Famously, Jerry Springer, Martha Stewart and Arnold Schwarzenegger all took a chance, and gave up successful careers to do something dramatically different – and struck gold! But, for every success story, there are many more who didn't quite make it. So, before you take the plunge, it's a good idea to take a moment to...

Read More

How to Manage Passive-Aggressive People – Bringing Hidden Hostility to Light

[ad_1] Bringing Hidden Hostility to Light © iStockphotoMhoo1990Passive aggression is a masked way of expressing feelings of anger. Do you know people who are frequently sarcastic? Do they tease others cruelly or put them down, either directly or behind their back? If so, do they then use the phrase "just kidding" to appear to lessen the blow? Perhaps they respond to conflict by shutting others out and giving them the "silent treatment," rather than addressing issues head on. Or maybe they pretend to accept responsibility for tasks, only to come up with excuses for not doing them later. You may not immediately recognize these actions as aggressive – angry people typically use harsh words or lash out physically. However, they...

Read More

Agile Project Management – Organizing Productive, Flexible Projects

[ad_1] Organizing Flexible Projects © iStockphotochinafaceFast-moving project environments can be challenging. Picture a start-up technology business, where the founders are trying to carve out a sustainable business niche. The sector is changing fast, and they must quickly develop a service that users are prepared to pay for. This is tricky! They can only find out so much through market research, so they need to experiment. This means trying a variety of different offerings. Step-by-step, they need to learn from these and try improved offerings until they develop a solution that really works. You can probably see that many work-related projects – particularly those involving complex, fast-moving situations – resemble this scenario. You can be working towards one deliverable or solving...

Read More

Newsletter 481: Observe Better, Decide Better!

[ad_1] Observe Better, Decide Better! "The eyes are of little use if the mind be blind." ~ Arabian proverb.To really understand a situation and to make effective decisions, you need to absorb lots of information. You must open your eyes to the world around you, and you also need to open your mind, and test your observations thoroughly.You can learn how to do this with our video, 8 Ways to Improve Your Powers of Observation, and our infographic, Logical Fallacies.You can delve deeper into the importance of good observation and rigorous testing in effective decision making with our article, Critical Thinking. Download Your FREE Resilience Toolkit!Be ready for anything! You...

Read More

Back to Main Page
Support